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IDC Sees Strong Content Management Software Market Growth in APEJ

By Sophia Mayengbam

Content Management software tools helps organisation create capture, manage and archive the vast amount of digital content that exist across the organisation. As the number of businesses both large-scale and mid-size grows in Asia, so has the market for the content management software tools, which allows companies to take control of their digital content.

IDC’s latest market analysis ‘Asia/Pacific excluding Japan (APEJ) region’s content management software market’, predicts that the market will enjoy a 5-year CAGR of 14 percent to reach USD 245.3 million before the end of the decade.

The content management software market in APEJ is still a nascent market that accounts for a very small slice of the total software market in the region. But increased awareness about of the software as a business enabler and spending on technology by companies are contributing to the growth of this market.

According to IDC, the market grew strongly by 25.1 percent to reach USD127.6 million in 2005 on the back of rapidly increasing demand for digitized information, rising competitiveness, compliance issues, and favorable exchange rates.

In 2005 all the countries in the region recorded positive growth. Among all the key contributors in the region were Australia, Korea, India and the People’s Republic of China (PRC). IDC projects Australia and Korea to remain the largest markets for content management software throughout the forecast period while the strongest growth is expected from India.

Fig: Content Management Software Market by Sub Region in 2005 and 2010 (Source: IDC)

"The level of awareness and adoption of content management software varies across the collection of economies in the region. Much depends on the state of development, impacts of globalization, corporate governance efforts, and enforcement of regulations in a country," said Sharon Tan, Senior Market Analyst, Asia/Pacific Application Tools Software Research, IDC Asia/Pacific.

Tan added, "Enterprises that are early adopters include those that require meticulous record management procedures, or are more heavily regulated (e.g., banks and healthcare), as well as those industries that are more information intensive in nature, such as the legal practices."

Among the various kind of record management which organizations adopt, IDC research found that e-forms, work flows, records management, document imaging, email management, and Web content management are features that are gaining enormous traction in terms of investment consideration in this region.

The top 5 vendors in the region’s content management software market collectively contribute about 43.6 percent of the 2005 market. IDC expects most vendors to continue packaging content management software along with other product lines (collaboration, portals, and business process automation/business process management software are related markets) and presented as business solutions.


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