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Amazon Plans Virtual Shopping Mall in Japan

Amazon Japan, the Japanese Unit of Amazon.com, has announced that it is considering a virtual shopping mall on its Web site to attract more shoppers.

According to a the report by the Yomiuri daily said Amazon Japan, which currently sells books, home electronics and other products directly to consumers via its Web site, planned to launch a virtual shopping mall later this year, allowing retailers to sell their products such as clothes and food on its site.

The launch will be a big blow to Rakuten Inc. as well as the second largest Yahoo Japan Corp., two of Japan’s leading online shopping mall

U.S. Amazon.com has been operating a virtual shopping mall since November 2002 and about 30 percent of products sold on Amazon.com's Web site are now sold through it.


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