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Maker of Spell Check Software Corrects Own Spelling

A maker of software that fixes spelling on the Internet had to face an embarrassing situation when it reissued its latest press release after letting through a typing mistake.

Canadian company TextTrust sells software to eliminate "the negative text impressions on Web sites" had to send out its own statement again to correct a mistake that listed the most common spelling errors on "the 16 million we (sic) pages it has spell checked over the past year."

It said commonly misspelled words included independent, accommodation and definitely, which were spelled independant, accomodation and definately.

"It's very embarrassing," said Pat Brink, PR consultant for the Toronto-based company. "I made the mistake, not TextTrust -- they do a much better job, It's certainly egg on the face of this public relations person."

The release quoted TextTrust as saying that it used both human editors and special spell-checking software to scour Web sites for spelling mistakes. "TextTrust wants to make sure that organisations never again receive the 'I found a spelling error on your web site' e-mail," it said.


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