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SAS Launches Channel Partner Program

SAS has introduced its new channel business unit for Value-Added Resellers (VARs), systems integrators and independent software vendors interested in selling SAS software in the US.
“Alliances play a critical part in SAS’ overall business strategy for delivering and implementing SAS software. Now we’re going to the next level by including a ‘sell-through’ approach,” said Dr. Jim Goodnight, CEO of SAS. “Building out our network of partners to formally include VARs gives us an excellent opportunity to build our revenue stream and ensure that businesses of all sizes have better access to the power of SAS business intelligence. These relationships will be invaluable to the future success of SAS."

“This channel sales program will significantly increase SAS’ market penetration by authorizing our channel partners to resell the most comprehensive business intelligence software on the market,” said Mahoney, Vice President of SAS’ Strategic Alliances and Channels division. “SAS is a recognized and trusted brand that resellers can leverage across industries, and our world-class support ensures that partners can stay focused on meeting the needs of their customers. By implementing a channel-neutral model and investing our sales efforts into top-level industry VARs, we’ve created a win-win dynamic for us, our partners and our customers.”

SAS’ reseller program includes VARs such as Aviana Global Technologies, Claraview, COMSYS, Creative Computing, Mainline Information Systems, Qualex and ThotWave, among others.

“Leveraging the value provided by the reseller channel is an excellent way to drive profitable revenue growth and increase market share,” said Stephen Graham, IDC Group Vice President for Global Software Business Strategies. “With this announcement, SAS is clearly stating its intention to further extend its market reach to include any organization requiring true enterprise intelligence.”


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