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EMC Launches Velocity SMB Partner Programme in India

EMC has announced significant developments to strengthen its India go-to-market strategy. According to the company, the part of the strategy is to launch an enhanced EMC Velocity Partner Program and EMC Velocity SMB Partner program to resell its newly introduced EMC Insignia line of SMB products, and the appointment of Select Technologies as a distributor for EMC Insignia products in India. Redington has also expanded its EMC portfolio to include the EMC Insignia products.

The program includes increased rebates and partner margins, additional training opportunities to facilitate increased services revenue for the partners, and commitment to strengthen EMC's regional Partner Support Centre and streamline internal systems and processes.

Steve Leonard, senior vice president at EMC Corporation and president, EMC Asia Pacific and Japan, said, "India is a key strategic market for EMC and we recognize the critical role that partners can play in expanding this market exponentially. EMC offers the .broadest portfolio of Information Infrastructure technology and service offerings in the market, and we want our partners to play a key role in bringing these strengths to our customers here in India."

"EMC is focused on growing faster than the market in the Asia Pacific and Japan region and our partners will by critical in achieving this growth rate. Today approximately two-thirds of EMC's business in the APJ region is touched by the channel and to achieve our growth targets we are committed to growing the channel over the next 12 months. The enhancements to the EMC Velocity Partner Program will make it is easier for partners to work with EMC which translates into accelerated profitability for our partners," he further added.

Manoj Chugh, country manager, EMC India and SAARC, stated, "The recent announcement to increase Indian investment to USD million to grow the information management market and expand the sales and marketing infrastructure, was a significant step to accelerate this growth. Today's launch of the enhanced Velocity Partner Program and the new Velocity SMB Partner Program to support the EMC Insignia products are significant milestone towards strengthening and expanding our presence in the Indian market."

"The business environment is compelling Indian organisations to evaluate and deploy intelligent information infrastructure solutions to manage the information complexities. Hence the Indian market is bubbling with opportunities for the channel partners and EMC is committed to making it easier and more profitable for partners of all business models to work with EMC," Chugh added.


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