Intel Launches ‘Multiply’ Campaign for Core2 Duo Processors
Intel has announced a new integrated branding campaign named 'Multiply,' designed to highlight the Intel Core 2 Duo processor and Intel multi-core technologies across desktops and mobile PCs. The campaign includes primetime and cable TV, print, online, outdoor and other ad placement and marketing efforts. Print ads begin appearing later this month, with TV and online ads launching at the end of September and outdoor ads in October. The campaign, created by McCann Worldgroup in New York, will run through the 2006 winter holiday season.
As part of the campaign, Intel will also feature the music of up-and-coming bands and bring them to the world stage. Songs and artists in the ads are 'Ice Cream' from the UK’s New Young Pony Club, 'Different Sound' from Sweden’s Teddybears and 'Mr. Dabada' from Spain’s Carlos Jean. Streaming media, artist interviews, links to band seb sites and other materials will be available on Intel’s web site.
The campaign is The Intel Core 2 Duo processor family is based on the Intel Core micro architecture. With the power of dual or multiple cores, Intel says processors can manage tasks faster; such as web browsing, downloading music or videos and conducting a virus scan.
