IBM, Telenor Develop Mobile Devices to Study Users
IBM and Telenor have developed new mobile communications technology for business users that will allow mobile devices and networks to automatically learn about their users' whereabouts and preferences as they commute, work and travel.
Code-named PASTA for 'Presence Advanced Services for Telco Applications' and developed by the two companies as part of a joint research initiative, the technology provides infrastructure for deploying mobile presence services. 'Presence' technology used in applications such as instant messaging makes it possible to locate and identify a computing or communications device wherever it might be, as soon as the user connects to the network. Privacy issues are addressed by allowing users to control when they are available.
The pilot test for the PASTA project will use an application that was designed to streamline the routing of wireless phone traffic on the Telenor network.
"The PASTA infrastructure has the ability to 'learn' about users' preferences. As the network becomes 'smart' about its users' preferences, we believe we can reduce outgoing network load by up to 70 percent," said Vova Soroka, IBM's lead researcher on the project.
PASTA is built on the recently released IBM WebSphere Presence Server (WPrS), part of the company's services platform for telecommunications. It uses data gathered by WPrS and interprets it to provide real-time services for mobile users. WPrS uses a services-oriented architecture approach.
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