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MS Commences Ad Testing On Office Live, Windows Live Mail and MSN Spaces

Microsoft has begun testing display advertisements across Microsoft Office Live, Windows Live Mail and MSN Spaces. The multimarket tests include advertisements from Coca-Cola Brazil, JCPenney Co. Inc. and Monster Worldwide Inc. and mark the beginning of providing advertisers with broader access to Microsoft’s online audience. This effort is expected to help generate revenue to provide consumers with a wide array of free and low-cost online services such as Web hosting, e-mail and Web services.

Windows Live display ads are currently being tested in MSN Spaces in Australia and Italy, and Windows Live Mail display ads are being tested in various markets across the world including Australia, Brazil, Canada, China, France, Germany, Italy, Spain, the United Kingdom and the United States. Office Live display ads are initially being tested in the U.S. and immediately sold out of their available openings for beta advertisers. Tests will continue on these and other Microsoft sites and services throughout 2006, while additional research is underway with approximately 100 advertisers in nine markets to verify advertisers’ needs and best practice advertising solutions for Windows Live.

Microsoft will continue to invest heavily in MSN.com, as well as continue to explore new advertising opportunities on Live.com, OfficeLive.com, Microsoft.com, the Xbox Live service, Internet Protocol television (IPTV), mobile devices and other Microsoft properties.


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