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Big Blue's Bit for Gaming Innovations

IBM announced is joining forces with Hoplon Infotainment, Online Game Services Incorporated (OGSI) and Render Rocket under separate agreements to help them innovate in the gaming and animation industries. IBM offers a variety of hardware, software and service solutions specifically designed to help game companies manage their games environment. While mostly known for working with some of the world's largest game companies, IBM is also engaging with small and medium companies around the world to harness the power of IBM technology while these companies grow their business.

Recently IBM has teamed with RenderRocket to create an innovative on demand animation service, a first of its kind game hosting service with OGSI and an on demand hosting environment for Hoplon, which supports a unique game design running on an IBM mainframe.

California-based RenderRocket provides 3D rendering services on demand to companies worldwide, from broadcast/TV producers and leading visual effects companies to animation, video games, product design and photography studios. Using RenderRocket, animators can reserve time on, and send their work to a remotely located IBM Deep Computing Capacity on Demand render farm equipped with massive supercomputing power.

Hoplon Infotainment, a Brazilian developer of online games and game architectures, was originally considering cluster and possibly grid computing technology for its forthcoming game deployment platform. When attending a grid computing presentation, Hoplon was introduced to the IBM On Demand Business model and the service-oriented architecture (SOA) concept. That meeting changed Hoplon's course completely, and its new game, TaikoDom, is now being hosted on demand by IBM mainframe technology.

When it comes to hosting and services tailored to the needs of the online game industry, OGSI has carved out a niche by offering its customers the highest quality infrastructure and bandwidth at prices game companies can afford. The OGSI model is based around an affordable monthly recurring fee for all of the hardware, bandwidth and support that a games company needs, regardless of its size. To this end, IBM BladeCenter server systems have been instrumental in helping OGSI customers reduce the risks and capital outlay associated with online game deployment.


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