After the launch of Airtel Easy Music across the country, the mobile service provider Bharti Airtel has got even more aggressive with strategic tie-up with Walt Disney to provide Disney cartoon mobisodes to its subscribers.
Airtel and Disney have joined hands to launch ‘Disney Mobile Theatre’, which will enable Airtel customers to have access to six Disney animated series in the form of 30 - second shorts, exclusively made for mobile devices featuring Disney characters.
Airtel will also offer Disney images, animations, videos, ringtones and games. These contents can be downloaded from the company’s multi-access entertainment portal, Airtel Live, and ringtones can also be downloaded from Hello Tunes portal.
According to the company, the tie-up with Disney is in line with its strategy of offering innovative services.
The mobile operator follows a four pillar strategy of entertainment - music, movies, cricket and mobile gaming, as the company views these as growth areas.
