The rapidly growing worldwide market for Flash-based and Hard Disk Drive (HDD)-based players will double to 286 million units by 2010, research firm In-Stat said in a report. Drivers for this market include falling price points, the availability of legitimate subscription and pay-per-download online music sites, increasing Flash memory capacities, and enhanced functionality, said In-Stat.
In-Stat consumer survey data shows 49% of MP3 player owners own an Apple iPod. According to the report sales of low-end, Flash-based players were especially strong in 2005, particularly in Asian markets where some players are priced as low as USD 25.
In-Stat analyst, Stephanie Guza, said Apple continues to dominate the market for MP3 players, particularly in the US. She added, "Apple competitors continue to face significant challenges, such as a constrained Flash memory supply, device and software integration, and the 'cool factor' associated with Apple's iPod line of products."
In-Stat said HDD-based models will continue to evolve into multimedia entertainment devices capable of audio, video, and imaging playback.
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