IBM has introduced new master data management software designed to provide clients increased flexibility and control over product information. The new product comes with enhanced performance and scalability and new SOA enablement features.
The latest version of WebSphere product center will provide master data management capabilities for managing product information in the retail, consumer packaged goods, consumer electronics and manufacturing industries.
"Master data management has emerged as an important way to improve information delivery in the enterprise, enabling organisations to make better decisions by providing richer, more accurate and more contextual information," said Paraic Sweeny, vice president, product information management solutions, IBM.
To accelerate integration with applications across SOA, the new version of WebSphere Product Center leverages a Java API and Web services to expose commonly used business objects and support query functions. WebSphere Product Center also features enhanced search capabilities, which enables clients to code searches using SQL-like queries.
IBM said with the announcement, retailers such as Boulanger, Carquest Auto Parts and Circuit City have selected IBM WebSphere Product Center to deliver product information in multiple languages, across multiple countries and among thousands of locations.
