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Microsoft to Launch Xbox 360 Gaming Console in India

Microsoft Corp announced plans to launch the Xbox 360 gaming console in the major cities of India, the launch is expected before the Indian festival, Diwali.

"We see an opportunity to lead and define the market," said Mitch Koch, corporate vice-president for global retail sales at Microsoft's entertainment and devices division. "We will be in India before our competition has launched in any other market," he said

Microsoft hopes to offer the Xbox 360 console and its controller along with a game for 19,990 rupees, an estimated USD439.

"It is estimated there are 1.6 million gamers in India who spend at least 2 hours playing everyday," said Mohit Anand, country manager at Microsoft's India entertainment and devices division. "The market, which is coming off a small base, is rapidly increasing as the population is young and tech-savvy," he added.


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