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Internet Shoppers in India to Reach 100 Mln by 2008: Study

Online shopping in India has way past its nascent stage. It is now a rapidly growing market. According to an estimate by IOAI, online shopping crossed RS 430 crores to Rs 570 crores in 2004-05. The turnover is further expected to increase to Rs 1180 crores in 2005-06.

According to the study, the Internet audience will grow to 100 million users by 2007-08. The driving force for the medium to pick up are it minuses all the logistics such as space, operational timings with an opportunity to cater to country wide city markets (for consumers and suppliers alike) at a comparative miniscule cost.

As clearly stated by the respondent base of this report e-commerce activities have spread across the country to the prominent 'tier-II' cities and towns which are witnessing a pick-up in online retailing activity and increased transaction values.


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