Nintendo Launches Casual Games to Draw Wider Audience
In a bid to expand its video gaming market, Japanese video game maker Nintendo has launched a new brand called ‘Touch Generations’ to highlight games that are easy to play. The Touch Generations brand will include titles that anyone can pick up and play, even with little or no experience with video games.
Three new games, including a second brain-training game, will be added to the Touch Generations category in June, the company said in a statement.
George Harrison, Nintendo of America's senior vice president of marketing and corporate communications said, "Touch Generations will help novices and newcomers identify the fun and uniquely engaging experiences that are available only on Nintendo DS."
These current and upcoming games will be identified by a distinctive logo, and will help non-gamers and casual gamers quickly identify which games might be appropriate for them.
The first seven titles in the Touch Generations brand include the following upcoming games: · Big Brain Academy (launches June 5): The second title in the brain-training series tests players in five areas: thinking, memorisation, computation, analysis and identification. · Magnetica (launches June 5): A simple puzzle game challenges players to connect and eliminate like-colored marbles before they reach the goal. · Sudoku Gridmaster (launches June 26): This version of the wildly popular puzzle grid features more than 400 sudoku puzzles, all of which were hand-picked by the original creators of sudoku.
