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Samsung’s Braille Mobile Phone Wins Gold At IDEA 2006

Samsung Electronics has announced that its Braille mobile phone for the visually impaired, Touch Messenger, won the Gold Award at the Industrial Design Excellence Awards (IDEA).

The ‘Touch Messenger’, designed by Samsung Design China based in Shanghai, China, is assessed as a successful result of Samsung's global design strategy, that is, products suited for local needs as well as global.

The innovative Touch Messenger enables the visually impaired users to send and receive Braille text messages. The 3Ч4 button on the cell phone is used as two Braille keypads and text messages can be checked through the Braille display screen in the lower part. Once this product is commercialized, it is expected to dramatically boost the quality of life for visually impaired people, numbering as many as 180 million worldwide.

Samsung also won the Silver Award in the Design Explorations category with its portable wireless projector named ‘Portable Digital Projector’.
In addition, in the Business & Industrial Products category, Samsung's portable projector ‘Pocket Imager SP-P300MK’ won the Silver Award. This portable projector is the first in the world designed to be operated with a rechargeable battery.


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