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Dell plans to launch a computer that will cost USD 238 (Rs 10,000) in India and worldwide.

"We are testing the product in China. The PC would be customised according to the market and customer needs," Dell India general manager (sales) Sameer Garde said.

Garde did not reveal when the computer will be made available to consumers. He said, "as soon as we are over with the testing and we clear the hurdles, we will make an announcement."

Dell also launched three new laptops for the Indian market in the price range of about Rs 52,000-64,000.

"The new products will have longer battery life, increased connectivity and performance," he added.

CEO Michael Dell said, "We will look at broader opportunities ... sure we will look at low-cost personal computers".

Mid-March 2007, Dell had wheeled out a low-cost PC for China. The cost of the PC ranges from 2,599 yuan to 3,999 Yuan (approximately USD 335 to USD 520), the company said in a statement.

China is an emerging market with escalating growth in the PC market. China is the world’s second largest market for PCs today after the US. With heavy competition, prices have come down enabling the common Chinese to buy computers. Besides rising educational standards and income have helped Chinese to buy computers. Dell comes third behind homegrown companies like Lenovo and Founder Technology.

Dell seems to be going through a rough patch with a drop in quarterly profit. This move could be to use a new strategy to attain financial profit.

Dell recently announced that its assembly unit in Chennai, India will go live by July this year and has projected USD1 billion revenues from India.



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