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Oracle has announced Oracle Fusion Middleware based integration between
Oracle's PeopleSoft Enterprise Customer Relationship Management (CRM) 9 and Oracle Customer Hub.

With the new integration between PeopleSoft Enterprise CRM and Oracle Customer Hub, users can easily cleanse and remove customer information duplications across systems and realize effective customer information consolidation, data quality management, governance and sharing of data across the enterprise.

The integration helps eliminate costly undertakings and deliver all the benefits of customer insight, reduced data management & marketing costs, and effective compliance with regulations.

Key functionality for the new integration includes Real-time, bi-directional sync of customer data between PeopleSoft Enterprise CRM and Oracle Customer Hub through Oracle BPEL Process Manager. It also includes enhanced "fuzzy" search capabilities in PeopleSoft Enterprise CRM customer search screens using data quality management (DQM) configurable match rules.

Duplicate prevention in real-time from PeopleSoft Enterprise CRM customer entry screens, Identification of duplicate customers within PeopleSoft Enterprise CRM and merge of duplicate customers using the Oracle Customer Hub Data Steward, Customer records are merged in the Oracle Customer Hub and PeopleSoft Enterprise CRM are also included in the new integration

It also includes Real-time and batch customer data enrichment using out-of-the-box connection services to Dun & Bradstreet (D&B).

According to Oracle, the PeopleSoft Enterprise CRM integration to Oracle Customer Hub is standards-based and provides the framework for customers to integrate other third-party customer data hubs and data quality tools that they may already have in place.

"PeopleSoft Enterprise CRM customers need the ability to cost-effectively determine a single version of customer data across the enterprise," said Oracle Vice President of MDM Strategy Pascal Laik. "The integration helps the enterprise clear a major hurdle for data management and experience even further value and insight into their customer data."

PeopleSoft Enterprise CRM customers can now take direct advantage of the MDM capabilities for data quality management, data enrichment, and customer mastering capabilities, enabling a better customer experience through deep customer data integration that keeps incremental changes to customer records within PeopleSoft Enterprise CRM synchronized with the Oracle Customer Hub in real-time.