Monday, 25. August 2008
Sony Ericsson Comes Up with Its First AM-FM Mobile Phone
Sony Ericsson announced the launch of its first made in India, made for India mobile phone, the R300 Radio phone. The company’s latest step is an attempt to address the needs of its customers in tier 2 markets and provide them with an option to listen to their favorite show or live cricket commentary on the move.
The R300 has a 65k color, 128x160 pixel TFT display, VGA Camera along with 8MB internal memory. This new handset comes with a radio-inspired design with volume boosters for clarity of sound in noisy environment. Along with the FM frequency channels, Sony Ericsson R300 also comes with AM frequencies.
“We are witnessing unprecedented growth in smaller towns and cities and plan to increase our geographic presence in such places with launch of the Radio phone R300. The growing popularity of the radio in the tier two and tier three cities has created a tremendous opportunity for penetrating such markets and we are confident that our new offering will be well received by our consumers.” said Sudhin Mathur, General Manager, Sony Ericsson Mobile Communications, India.
Available in the choice of two stylish colours options- Antique Copper and Steel Black, the R300 Radio will be available at an attractive price of Rs. 4,395/- at all leading mobile retail outlets and Sony Ericsson Experience Stores. The R300 Radio is a GSM/GPRS 900/1800/1900 phone.