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Nokia has launched two media phones a series of music enabled mobile phones, taking a huge step ahead in the digital video and music player market, in which Apple rules. With more sleeker designs N95, and N75 aim to contest Motorola Inc.'s fast-selling Razr with sleeker devices equipped with music players and powerful cameras in what it sees as the fastest-growing cell phone market segment. Motorola is fast catching up with Nokia, as it captured most of Nokia’s markets share during the second quarter leaping at second position.

Nokia is hoping boost its demands with offerings like music and video and the company has targeted to sell 80 million music phones in 2006 and has sold 10 million N-series phones so far.

The company is currently working with 40 music experts to form a free Web service Music recommendations, where fans can learn about new artists and songs from around the world.

Phone makers such as Nokia hope service provider offerings like music and video downloads will boost demand for advanced cell phones. Nokia hopes to sell 80 million music phones this year and said it has sold 10 million N-Series phones so far.

The Nokia N95, an all-in-one multimedia computer with a pioneering 2-way slide concept, integrated GPS functionality, a 5 megapixel camera and support for high-speed mobile networks, making it easier to watch and record videos, listen to songs, take high-quality photos, browse the internet, or catch up on email while on the move.

“This single device - which fits easily in your pocket - can replace stand-alone devices that you no longer need, whether it's your music player, your digital camera, PDA or navigation device. Most importantly, the Nokia N95 is with you and connected when you want to use it,” said Anssi Vanjoki, Executive Vice President, Multimedia, Nokia.

The 2-way slide concept makes it easy to switch between different modes, going from reading maps to watching a video with a simple slide. It is designed for High Speed Downlink Packet Access (HSDPA) networks and with support for WLAN, EDGE and WCDMA networks.

Nokia N75 is Nokia’s smallest multimedia computer, offering digital music playback, photography, telephony and internet communication. Supporting a multitude of different formats, including MP3, M4A, AAC, eAAC+ and WMA, the digital music player includes an equalizer, playlist, shuffle and repeat features for a direct connection to compatible online music services.

The PC-mobile synchronisation redirects music tunes straight to the Nokia N75, which can store up to 1,500 individual tracks on an optional 2GB microSD card.

Nokia also released Nokia 5300 XpressMusic, which features a stylish slide design and holds up to 1,500 tracks. "The Nokia 5300 XpressMusic offers a comprehensive feature set, including support for up to 2 GB of memory and dedicated music keys at an accessible price,” said Heikki Norta, Senior Vice President, Mobile Phones.

The Nokia 5300 XpressMusic also comes with the latest messaging functions complemented by a 1.3 megapixel camera. Incoming calls can be enhanced with video ring tones on the high resolution display. The Nokia 5300 XpressMusic is expected to retail for approximately 250 euros, before taxes and subsidies.

In addition, Nokia today revealed two other music devices, the Nokia 5200 and the Nokia 3250 XpressMusic. Featuring a similar lifestyle-inspired slide design as the Nokia 5300 XpressMusic, the Nokia 5200 offers a combination of music and messaging functions and is an even more budget-friendly handset for young and sociable consumers. The Nokia 5200 is expected to retail for around 200 euros, before taxes and subsidies.

Following its pursuit to become the largest music mobile phone provider, Nokia recently acquired Loudeye, an online music store. The acquisition of the music store is a success path followed by Apple’s iPod and iTune combination. Apple currently dominates the digital music market with more than 75 percent of the market share. Nokia is aggressively moving in the market trying to cash on this lucrative market. As fierce competition looms ahead Apple has released online video services on its iTunes music store with video download compatible iPod. The company is also on the process of releasing iPod with phone features.