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Nokia Launches Newspaper On Mobile
Nokia has tied up with Malayala Manorama, Kerala’s media powerhouse launch the country's first 'vernacular mobile news portal.'
All Nokia GPRS enabled handsets users in Kerala will now be able to access national and international news in their native language. Users will be able to browse news in categories such as sports, travel, music, astrology and movies, among others.
Devindra Kishore, Nokia India said, "Currently the Internet penetration is still very low, especially in smaller cities & rural areas. Services such as the 'Mobile Newspaper' will ride on the larger penetration of mobile phones and bring the Internet Revolution to the masses. With the launch of this service, we are transcending the language barriers and extending the benefits of the Data services over mobiles to the people who are not conversant with English."
Nokia also said that along with the launch of the 'mobile newspaper', the company presents VAS for customers in 10 local Indian languages such as Hindi, Punjabi, Bengali, Oriya, Assamese, Marathi, Gujarati, Tamil, Telugu and Kannada in association with leading media houses across India. This application also supports 'Search' & 'Mobile Advertising', while making the 'internet' and the 'Search' facility available to the non-English literates for the first time in the country.
To download the vernacular news portal, users have to download the Nokia Malayalam Manorama news portal icon on the Nokia GPRS enabled handset by typing MM and sending an SMS to 5555. Users will then receive a URL on their handset and can download the icon by clicking on the URL and view the latest news updates, which will be refreshed every 30 minutes. The application can be activated on Nokia GPRS handset such as Nokia 2626, 6233, 6300, 6131, N-72, N80, and N95.
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