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From the News Desk
Monday, 6. August 2007

Google To Launch Phone Next Year


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Popular search engine major Google is hoping to launch a mobile phone by early next year that will allows users to surf the Internet on the move.

According to The Telegraph , the company hopes that its "GPhone" will be as popular as the Apple iPhone which was launched in the United States in June.

Google services, such as its search engine, e-mail and interactive maps, will be loaded on to the phone.

It is said Google will derive its revenue from the lucrative mobile advertising market.

Eric Schmidt, Google's CEO, was quoted by the paper as saying recently that mobile phone adverts are "twice as profitable or more than non-mobile phone ads because they are more personal."

Research by Informa Telecoms and Media, a telecoms analyst, forecast that the market for mobile advertising would be worth more than USD 5.4 billion a year by 2011.

Google is believed to have signed a deal with a Taiwanese firm—most probably BenQ—to design the phone. Ben Q quit Europe late last year and has been concentrating on the Asian market. However it continues to sell Siemens brand phone in Europe. Gphone will be first launched in Europe, ahead of the US where the authorities are freeing telecom band.



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