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From the News Desk
Wednesday, 10. October 2007

Google Rules Internet Search Worldwide


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Around the globe, Internet users are conducting about 1.4 million searches every minute most of them using Google as per a study by research company ComScore. 750 million people worldwide used Internet search in August, each person averaging about 80 searches.

The search giant is dominates Internet search everywhere, but it has rivals in China and South Korea who are powerhouses in their respective countries.

According to the study, 37 billion, or 60 per cent, of searches worldwide went through Google in August. Yahoo stood second worldwide with 8.5 billion searches, followed by China’s Baidu at 3.3 billion, Microsoft at 2.2 billion and South Korea’s NHN at 2 billion.

China is one of the few countries where Google is not dominant.

Baidu entered the Chinese search market much earlier than Google, while NHN successfully tapped Koreans' preference for human interaction over software in getting search results.

Internet users in Europe racked up the second highest number of searches: 16 billion by 206 million people, the study determined.

Middle East-Africa appeared to be the least developed Internet region with the fewest searches, two billion, by 30 million people.

Many financial analysts say the search numbers aren't as critical as cash flows and ad revenue to estimate Google’s stock performance that has passed USD 600 for the first time this week.



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