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From the News Desk
Wednesday, 28. November 2007
Social Networking Helps Sell Servers, But Sun Focuses on Virtualisation
Social networking sites are just that. Typical website where boy meets girl, friend meets friend and new friends are made. But how about revenues or profits for that matter? Well it turns out that Sun Microsystems is seeing a surge in server sales as social networking sites increase.
Take the typical example of the most popular social networking site MySpace. The American website is the world’s sixth most visited portal and has over 200 million accounts. And it is adding 270,000 users every day. Sun Microsystems is happy to see this kind of growth in data.
Sun's executive VP of software, Richard Green, says the company has been lucky to see this kind of growth because complex applications like social networking sites demand more storage space, resulting in server sales "going through the roof."
And all this is coming despite users virtualising their servers. Virtualisation squeezes more computing muscle out of fewer physical servers, so as its use becomes more widespread, it should help slow server sales. But Sun Microsystems is seeing otherwise.
Even so, Sun has recently started promoting its upcoming virtualization server and manageability software. Sun xVM, which stands for the intersection of virtualisation and management, will represent Sun's strategy for universal virtualisation and management of business applications and data stretching across the entire IT infrastructure.
Sun xVM Server is based on the open-source Xen hypervisor and is an open, cross-platform, high-efficiency, open-source hypervisor family of servers capable of hosting Windows, Linux, and Solaris OS guest instances. For the first time, Windows guests will be able to benefit from Sun technologies like predictive self-healing and ZFS that are built into the product, wrote Robert Baty on sun.com.
The Sun xVM hypervisor will be on general release by the second quarter next year, but will have two previews, the first by the end of this year and the second my May 2008. The system is already available in the Open Solaris community, but will be released as a separate commercial product from Sun.
In early October, Sun also introduced several new blade and rack mount servers based on the UltraSPARC T2 (aka Niagara 2) processor. On the Sun blog, Marc Hamilton wrote that coupled with Sun xVM technology, these new servers make the ultimate virtualisation combo.
While Sun hedges its bets on virtualisation as a technology that will bring in the revenues, it also is seeing server sales going up. Now that’s what you call having your cake and eating it too.
Take the typical example of the most popular social networking site MySpace. The American website is the world’s sixth most visited portal and has over 200 million accounts. And it is adding 270,000 users every day. Sun Microsystems is happy to see this kind of growth in data.
Sun's executive VP of software, Richard Green, says the company has been lucky to see this kind of growth because complex applications like social networking sites demand more storage space, resulting in server sales "going through the roof."
And all this is coming despite users virtualising their servers. Virtualisation squeezes more computing muscle out of fewer physical servers, so as its use becomes more widespread, it should help slow server sales. But Sun Microsystems is seeing otherwise.
Even so, Sun has recently started promoting its upcoming virtualization server and manageability software. Sun xVM, which stands for the intersection of virtualisation and management, will represent Sun's strategy for universal virtualisation and management of business applications and data stretching across the entire IT infrastructure.
Sun xVM Server is based on the open-source Xen hypervisor and is an open, cross-platform, high-efficiency, open-source hypervisor family of servers capable of hosting Windows, Linux, and Solaris OS guest instances. For the first time, Windows guests will be able to benefit from Sun technologies like predictive self-healing and ZFS that are built into the product, wrote Robert Baty on sun.com.
The Sun xVM hypervisor will be on general release by the second quarter next year, but will have two previews, the first by the end of this year and the second my May 2008. The system is already available in the Open Solaris community, but will be released as a separate commercial product from Sun.
In early October, Sun also introduced several new blade and rack mount servers based on the UltraSPARC T2 (aka Niagara 2) processor. On the Sun blog, Marc Hamilton wrote that coupled with Sun xVM technology, these new servers make the ultimate virtualisation combo.
While Sun hedges its bets on virtualisation as a technology that will bring in the revenues, it also is seeing server sales going up. Now that’s what you call having your cake and eating it too.
