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From the News Desk
Thursday, 29. November 2007
India Sees First Ever Gaming Summit
The year 2007 will be remembered well by not only the Indian gamers but also by people who are involved directly or indirectly in the gaming industry.
Zapak along with the Internet and Mobile Association of India (IAMAI) organized India’s first ever gaming summit in Mumbai.
The India Gaming Summit 2007 saw stalwarts from the gaming, media and advertising fraternities from the Indian as well as international industry, addressing important dynamics and trends in the gaming industry.
Rohit Sharma, COO, Zapak Digital Entertainment, said, “Though India is still in its nascent stage in gaming, there is no doubt that there is massive potential for growth in the industry. We wanted to create a platform that views the industry more historically.”
Topics discussed at the summit were ‘Overview of Gaming Industry – the India’s position’, ‘The value chain of the gaming industry’, ‘Understanding the Gamer’ and ‘Advertising potential in gaming – using gaming to promote brands and message’. The topics elaborated the past, discussed the on-going trends and explored the future trends in gaming.
Rajesh Sawhney, President, Reliance Entertainment, said that if the gaming industry was to kick off, it had to be available across all platforms including mobile, which had great future. Commenting on the challenges for the industry, he said, “Broadband is lagging behind in India, and this is a worry for all players in the industry. Another challenge is to create relevant content for the right kind of people with the right ambient culture. But the biggest challenge is to zero down on a business model which is most appropriate to the kind of game and target audience.”
Further discussing the business models, Venkat Malik of Level Up India pointed that it was the item sales model that was likely to succeed in future, rather than the traditional subscription model.
Subrotah Biswas of Logitech emphasised on creating a virtual world for gamers, and gave several examples of how his company manufactured computers and gaming related equipments in a style that matched the games.
While the speakers addressed various challenges and opportunities, piracy continued to be a significant issue of discussion. Speakers concluded that enforcement with the government; reasonable pricing, minimising developmental costs and moving towards online gaming models were the only options available to curb piracy of gaming in India.
Zapak along with the Internet and Mobile Association of India (IAMAI) organized India’s first ever gaming summit in Mumbai.
The India Gaming Summit 2007 saw stalwarts from the gaming, media and advertising fraternities from the Indian as well as international industry, addressing important dynamics and trends in the gaming industry.
Rohit Sharma, COO, Zapak Digital Entertainment, said, “Though India is still in its nascent stage in gaming, there is no doubt that there is massive potential for growth in the industry. We wanted to create a platform that views the industry more historically.”
Topics discussed at the summit were ‘Overview of Gaming Industry – the India’s position’, ‘The value chain of the gaming industry’, ‘Understanding the Gamer’ and ‘Advertising potential in gaming – using gaming to promote brands and message’. The topics elaborated the past, discussed the on-going trends and explored the future trends in gaming.
Rajesh Sawhney, President, Reliance Entertainment, said that if the gaming industry was to kick off, it had to be available across all platforms including mobile, which had great future. Commenting on the challenges for the industry, he said, “Broadband is lagging behind in India, and this is a worry for all players in the industry. Another challenge is to create relevant content for the right kind of people with the right ambient culture. But the biggest challenge is to zero down on a business model which is most appropriate to the kind of game and target audience.”
Further discussing the business models, Venkat Malik of Level Up India pointed that it was the item sales model that was likely to succeed in future, rather than the traditional subscription model.
Subrotah Biswas of Logitech emphasised on creating a virtual world for gamers, and gave several examples of how his company manufactured computers and gaming related equipments in a style that matched the games.
While the speakers addressed various challenges and opportunities, piracy continued to be a significant issue of discussion. Speakers concluded that enforcement with the government; reasonable pricing, minimising developmental costs and moving towards online gaming models were the only options available to curb piracy of gaming in India.
