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From the News Desk
Thursday, 24. January 2008
MySpace Can Now Show BBC Clips
Social networking website MySpace has signed a landmark deal with the BBC to bring some of the British broadcaster's programs to a worldwide audience in the site's first global content deal involving a major network.
The agreement will allow MySpaceTV users to subscribe to a BBC Worldwide channel, then view and share clips from current and archived content. Clips will be available to MySpaceTV users globally. The clips are to include interviews with celebrities, comedy sketches and classic series such as "Doctor Who" and "Robin Hood."
"This is the first global content deal that any social network has done," said Rebekah Horne, vice president of Fox Interactive Media and MySpace in Australia and New Zealand. The BBC's clips will be up to eight minutes in length and will include archival footage.
With five million users in Austraila and over 5000 people signing up to MySpace worldwide each day, MySpace offers a large audience for the BBC.
"With the global nature of the deal, this is a great opportunity to put the best shows from the BBC in front of new audiences," Simon Danker, director of digital media for BBC Worldwide, said in a statement. BBC and MySpace will share advertising revenue under the deal.
The BBC, funded with a fee paid by all TV users in Britain, tries to generate additional revenue through such distribution deals around the world. In the United States, it operates BBC America through cable and satellite systems.
Incidentally, BBC has been already working with Google to provide some of their programming content to their online video sharing website YouTube.
This announcement also follows on a bevy of moves by various web players and content producers to bring licensed video to the Internet, particularly in the United States. In the past week alone, Apple announced it would offer movie rentals for download while HBO said it would allow users to view its programming over the internet.
The agreement will allow MySpaceTV users to subscribe to a BBC Worldwide channel, then view and share clips from current and archived content. Clips will be available to MySpaceTV users globally. The clips are to include interviews with celebrities, comedy sketches and classic series such as "Doctor Who" and "Robin Hood."
"This is the first global content deal that any social network has done," said Rebekah Horne, vice president of Fox Interactive Media and MySpace in Australia and New Zealand. The BBC's clips will be up to eight minutes in length and will include archival footage.
With five million users in Austraila and over 5000 people signing up to MySpace worldwide each day, MySpace offers a large audience for the BBC.
"With the global nature of the deal, this is a great opportunity to put the best shows from the BBC in front of new audiences," Simon Danker, director of digital media for BBC Worldwide, said in a statement. BBC and MySpace will share advertising revenue under the deal.
The BBC, funded with a fee paid by all TV users in Britain, tries to generate additional revenue through such distribution deals around the world. In the United States, it operates BBC America through cable and satellite systems.
Incidentally, BBC has been already working with Google to provide some of their programming content to their online video sharing website YouTube.
This announcement also follows on a bevy of moves by various web players and content producers to bring licensed video to the Internet, particularly in the United States. In the past week alone, Apple announced it would offer movie rentals for download while HBO said it would allow users to view its programming over the internet.
