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From the News Desk
Friday, 13. April 2007
Newspapers to Expand Deal with Yahoo
Companies that own 250 daily newspapers are planning to venture into a deal with Yahoo. This initiative aims to tap a share in the advertising arena.
The deal was thought about in November 2006. Seven news companies teamed up to sell employment ads through Yahoo's classified job site, HotJobs.
Under the terms of the agreement, the deal with Yahoo will allow the newspapers get visibility from Yahoo’s customer base. Yahoo, on the other hand, will be able to take advantage of the local news content and advertising sales forces of the newspapers.
Yahoo will provide the technology platform for the newspapers' online advertising. The papers will also use Yahoo's local services such as Yahoo Maps, Event Listings, and Yahoo Local on their sites. Yahoo Search will become the search engine of choice for the newspapers, and Yahoo News will supply additional online news content while aggregating and distributing the papers' own content to other Yahoo properties, the company is said to have quoted.
The local online advertising opportunity is significant. According to Bank of America, the US online advertising segment is predicted to grow from an estimated USD 3.4 billion in 2006 to an estimated USD 12.4 billion by 2010. And, according to the Kelsey Group, an analysis and research group, 35 per cent of all online searches are local, with volume expected to increase from more than 20 billion searches in the next year to more than 30 billion searches by 2009.
Related Links
Google Meets Resistance Over Offline Ad Efforts
Google Loses Belgian News Battle
Google Expanding Newspaper Advertising Program
Yahoo, Newspapers in Ad Deal
Belgian Copyright Group Warns Yahoo
The deal was thought about in November 2006. Seven news companies teamed up to sell employment ads through Yahoo's classified job site, HotJobs.
Under the terms of the agreement, the deal with Yahoo will allow the newspapers get visibility from Yahoo’s customer base. Yahoo, on the other hand, will be able to take advantage of the local news content and advertising sales forces of the newspapers.
Yahoo will provide the technology platform for the newspapers' online advertising. The papers will also use Yahoo's local services such as Yahoo Maps, Event Listings, and Yahoo Local on their sites. Yahoo Search will become the search engine of choice for the newspapers, and Yahoo News will supply additional online news content while aggregating and distributing the papers' own content to other Yahoo properties, the company is said to have quoted.
The local online advertising opportunity is significant. According to Bank of America, the US online advertising segment is predicted to grow from an estimated USD 3.4 billion in 2006 to an estimated USD 12.4 billion by 2010. And, according to the Kelsey Group, an analysis and research group, 35 per cent of all online searches are local, with volume expected to increase from more than 20 billion searches in the next year to more than 30 billion searches by 2009.
Related Links
Google Meets Resistance Over Offline Ad Efforts Google Loses Belgian News Battle Google Expanding Newspaper Advertising Program Yahoo, Newspapers in Ad Deal Belgian Copyright Group Warns Yahoo
