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From the News Desk
Thursday, 26. April 2007
Google, China Telecom Form Online Ad Alliance
Google has inked an agreement with China Telecom to sell online advertising on 400 of its web sites. This venture will allow Google into a new market space, as it will provide Google with entry into China Telecom's network of web sites that reached out to a domestic audience.
China Telecom has revealed that its subscriber base touches 30.5 million broadband users. Under the terms of the agreement the companies will share the revenue generated, though the specific financial details of the deal were not divulged.
This is the third time both the companies are coming together to do business. Google wants to tap the burgeoning Chinese market.
Internet analyst Foo Xinghua said, "This is a big win for Google because Microsoft and Baidu both wanted this agreement with China Telecom... China Telecom likely picked Google because they have better technology for Web ads."
China Telecom has revealed that its subscriber base touches 30.5 million broadband users. Under the terms of the agreement the companies will share the revenue generated, though the specific financial details of the deal were not divulged.
This is the third time both the companies are coming together to do business. Google wants to tap the burgeoning Chinese market.
Internet analyst Foo Xinghua said, "This is a big win for Google because Microsoft and Baidu both wanted this agreement with China Telecom... China Telecom likely picked Google because they have better technology for Web ads."
