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From the News Desk
Wednesday, 26. March 2008
AIIM Market IQ Finds Organizations Lack Clear Understanding of Enterprise 2.0
The AIIM Market Intelligence group has released its Market IQ study "Enterprise 2.0: Agile, Emergent and Integrated", which finds that a majority of organizations position Enterprise 2.0 as critical or important to business goals and objectives, but that few organizations have a clear understanding of Enterprise 2.0. According to the study, CoreMedia, Day Software, EMC, OpenText, Socialtext, and SpringCM the single greatest factor impacting attitudes, adoption rates and definitions is corporate culture.
"Enterprise 2.0 is on the minds of most organizations," states AIIM Vice President Carl Frappaolo. "44 percent of respondents indicated that Enterprise 2.0 is imperative or significant to corporate goals and objectives. Another 27 percent positioned Enterprise 2.0 as having average impact on business goals and success."
But the bad news is that there is still much confusion in the market concerning Enterprise 2.0. Of the organizations polled, 74 percent stated they have only a vague familiarity or no clear understanding of Enterprise 2.0. Further, much contrary to the popular market belief that Enterprise 2.0 is predominately being ushered into organizations through purely bottom-up user-based implementations, the research found that senior management is as
much behind the drive for Enterprise 2.0, as end users.
"Enterprise 2.0 is on the minds of most organizations," states AIIM Vice President Carl Frappaolo. "44 percent of respondents indicated that Enterprise 2.0 is imperative or significant to corporate goals and objectives. Another 27 percent positioned Enterprise 2.0 as having average impact on business goals and success."
But the bad news is that there is still much confusion in the market concerning Enterprise 2.0. Of the organizations polled, 74 percent stated they have only a vague familiarity or no clear understanding of Enterprise 2.0. Further, much contrary to the popular market belief that Enterprise 2.0 is predominately being ushered into organizations through purely bottom-up user-based implementations, the research found that senior management is as
much behind the drive for Enterprise 2.0, as end users.
