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From the News Desk
Friday, 13. June 2008
Warner Bros. Ink Distribution Deal with Select Partners
In a recent announcement Bruce Rosenblum, President, Warner Bros. Television Group (WBTVG), said that the company has signed distribution agreements with a select group of preferred partners to launch a number of advertiser-supported branded channels in premium environments.
WBTVG will work closely with Dailymotion, Joost, Sling Media, TiVo and Veoh Networks to launch channels that will include TheWB.com and KidsWB.com, two new advertiser-supported broadband destinations that WBTVG launched last April. The Channels at Dailymotion, Joost, Sling Media, TiVo and Veoh.com will offer full-length episodes of programming, some drawing from The WB Network, and others from Kids’ WB! and the Warner Bros. Collection, absolutely free of charge to customers.
WBTVG and these preferred partners, in addition to these channels, would also launch two new themed channels. Classics WBTV, a channel featuring full-length episodes of landmark series from the vast Warner Bros collection of programs, and a Sci Fi channel that includes complete episodes from a selection of the Studio’s science fiction titles.
These announcements follow the creation of branded channels for TheWB.com and KidsWB.com on AOL, as well as the launch of an original application on Facebook Platform that allows seamless integration of Facebook’s social utility on TheWB.com, and TheWB.com’s entertainment content on Facebook.
“These partnerships will further the reach of the high-quality content we are creating to fuel our branded, ad-supported niche destinations which will benefit both the user and the advertiser,” said Rosenblum.
WBTVG will work closely with Dailymotion, Joost, Sling Media, TiVo and Veoh Networks to launch channels that will include TheWB.com and KidsWB.com, two new advertiser-supported broadband destinations that WBTVG launched last April. The Channels at Dailymotion, Joost, Sling Media, TiVo and Veoh.com will offer full-length episodes of programming, some drawing from The WB Network, and others from Kids’ WB! and the Warner Bros. Collection, absolutely free of charge to customers.
WBTVG and these preferred partners, in addition to these channels, would also launch two new themed channels. Classics WBTV, a channel featuring full-length episodes of landmark series from the vast Warner Bros collection of programs, and a Sci Fi channel that includes complete episodes from a selection of the Studio’s science fiction titles.
These announcements follow the creation of branded channels for TheWB.com and KidsWB.com on AOL, as well as the launch of an original application on Facebook Platform that allows seamless integration of Facebook’s social utility on TheWB.com, and TheWB.com’s entertainment content on Facebook.
“These partnerships will further the reach of the high-quality content we are creating to fuel our branded, ad-supported niche destinations which will benefit both the user and the advertiser,” said Rosenblum.
