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New research on Master Data Management from Ventana Research reveals significant trends in MDM and the maturity of organizations adopting this process and technology. "This is groundbreaking research because it will serve as a guide to assess organization’s MDM position relative to others" said Dr. David Waddington, Ventana Research VP and Research Director for Master Data Management & Information Architecture and former Chief IT Systems Architect for Unilever. “While there are a lot of opinions on MDM in the industry this research provides substantive and quantified research on MDM from over 500 IT and business professionals."

Among the key research findings, Ventana Research found:

• Maturity Levels: Organization maturity with respect to MDM is very low - between Tactical (36%) and Advanced (34%).
• Growing Awareness of MDM: More than 80 percent of respondents reported that they were aware of the meaning of the term “master data management".
• Timeliness and Consistency of Information is Paramount: 42 percent ranked improving timeliness and consistency of information as most important expected benefits.