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AMD Uses 'Spider' Platform To Sell Phenom
AMD has unveiled its new platform codenamed "Spider", with the first quad-core processor supporting scalable graphics for The Ultimate Visual Experience. The AMD Spider platform combines the introduction of AMD Phenom quad-core processors, ATI Radeon HD 3800 Series graphics processors with Microsoft DirectX 10.1 support, AMD 7-Series chipsets with CrossFireX and AMD OverDrive software.
According to AMD, its Spider platform advances enthusiast computing by delivering the most sophisticated multi-GPU enthusiast platform ever with ATI CrossFireX technology. The combination of the energy-efficient 55 nm ATI Radeon HD 3800 Series of graphics processors and the increased system bandwidth of PCI Express Generation 2.0 and HyperTransport 3.0 technology, provide optimal processing power for a scalable HD multi-GPU experience.
"The AMD Spider platform embodies our approach to platform-level innovation and delivers a highly-advanced, feature-rich enthusiast computing experience. Our commitment to energy-efficient design and manufacturing excellence drives an unprecedented performance-per-watt at an amazing price point, putting enthusiast-class platforms in reach for more users than ever before," said Dirk Meyer, president and COO, AMD.
With HyperTransport 3.0 technology, AMD Phenom processors have more system bandwidth than before with up to 14.4 GBps of high bandwidth I/O. When combined with the additional bandwidth of AMD PCI Express 2.0 chipsets and graphics processors, the AMD Spider platform delivers maximum bandwidth to support smooth 1080P video playback, enhanced multi-GPU and high-speed disk and network interfaces. With the quad-core processor and infrastructure flexibility with AM2+ socket, AMD processors are designed to be compatible with future 65 nm and 45 nm AMD Phenom processors to deliver key performance gains.
The company said its design and manufacturing innovation has enabled the AMD Spider support CrossfireX technology, which allows up to four graphics cards to work together to enhance graphics performance in a system. This allows scalability in graphics performance and saves users from investing in graphics chips in the future.
Spider is the first fruit of AMD's acquisition of ATI, said Leslie Sobon, director of product marketing for desktop systems at AMD. After acquiring ATI last year for .4 billion, AMD said it would work on a chip code-named "Fusion," which integrates a GPU and CPU on a single die.
However, since the acquisition, AMD has struggled, losing processor market share to Intel and recording four straight quarterly losses weighed down under costs related to the ATI acquisition.
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